Zeplin x DOA Config Event
Zeplin partnered with DesignOps Assembly to host an after-Config afterparty at one of San Francisco’s most popular table tennis bars. The event brought together designers and design leaders in a relaxed, social setting during one of the busiest weeks of the year. Zeplin’s product story was woven into the experience through thoughtful, design-led touchpoints.
I aided in the creative direction for the event, designing the visual identity, environmental graphics, printed assets, and interactive details that connected the space back to Zeplin.
Role
Brand Design
Illustration
Team
Pelin Kenez, CEO & Creative Director
Gillian Oshatz, Brand Designer
Timeline
5/1/2023 - 6/21/2023
Challenge
During a conference as busy as Config, it’s easy for brands to blend into the background. The challenge was to pull attention back to Zeplin in a way that felt memorable and authentic, without relying on heavy messaging or traditional marketing tactics.
Rather than telling attendees what Zeplin does, we focused on showing it through experience. The venue was branded with design-system-inspired details, including a drinks menu, name tags with design handoff prompts, and posters highlighting how Zeplin supports design-dev collaboration. These touchpoints sparked conversation and made the product feel present, even in a social setting.
Design
I aided in the creative direction for the event, designing the visual identity, environmental graphics, printed assets, and interactive details that connected the space back to Zeplin.
